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The sea of influencer marketing is for fish big and small

Currently, 2 in 5 companies invest between 10 and 40% of their advertising budget in influencer marketing.

One morning, a fisherman in his small boat launched into the sea, along with his helper and equipment, towards the ocean horizon. After sailing for a few kilometers, he chose a spot in the middle of the expanse to submerge the nets. After a few hours, they saw that they hadn't managed to catch even 10 fish. He realized that he couldn't just stand there, waiting for a shoal to pass by: he decided to sail to another place. He saw a large fishing vessel with nets loaded with fish. They approached that area and without delay, they lowered their nets into the sea and in a short time, with their simple crane, they lifted the net loaded with fish.

This is the moment for influencer marketing today, not only in Brazil and the USA, but in the main countries where internet users choose and consume products from certain brands because of the recommendation of those they follow on social media. Other countries on the list are India, China , United Kingdom, Thailand and several from the European Union. Therefore, small and medium-sized companies are also investing in advertising with influencers and content creators, knowing that large companies have great results with these strategies.

According to Influencer Marketing Hub, around 23% of companies interviewed in 2023 intend to invest more than 40% of their advertising budget with the influencer marketing strategy. What's more: another 25% intend to spend between 10% and 40% of the budget. There is growth in relation to 2022, mainly with the push for large consumer brands, marketplaces and content companies to increasingly partner with influencers and content creators.

Increasingly full networksā€¦

Influencer marketing, which had already been growing in the last decade, is now conquering more companies than ever before from the most varied market segments. Here at inCast, we serve everything from car manufacturers to a large astrology portal, and from gaming giants to gift plants. This is all because we make the campaign easier for our clients, connecting them with influencers and creators through our curation and campaign data in real time, dealing with contracts and payments directly with the influencers, in other words, inCast takes care of the entire strategy. influencer marketing so companies do not need to have this department in their organization. We have expertise in several countries and this allows us to manage from a few to hundreds of influencers in a single campaign.

Not only do giants in each sector opt for influencers to promote their products, services or simply activations to increase brand awareness, but also small and medium-sized companies. Just as fishermen went to areas where large fishing vessels are working, small and medium-sized companies can benefit from exploring partnerships to promote on social media (Instagram, Twitter, Facebook, etc.), in addition to content platforms (Youtube and TikTok ).

We have to take into account that 39% of brands around the world have worked with up to 10 influencers. Statista also indicates that around 16% of companies have worked with 50 to 100 influencers and 11% with numbers ranging from 100 to 1,000 partners.


Take advantage of this sea that offers fish for large, medium and small businesses. This sea is social networks and platforms, with fishing networks being their partnerships in influencer marketing. It is the same environment where the big fishing vessel and the small raft are fishing. No matter how small the boat is, it is possible to generate good results with the right partnerships that communicate with your school. Being a large fishing vessel, you need to have more robust curation to equalize investment between nano, micro and macro influencers, even celebrities.

Your brand can take advantage of partnerships with content creators to generate relevant content! Here at inCast, we have a cast of more than 10,000 content creators and tools to track results in real time.

If you are an influencer or content creator, receive partnership opportunities in your email weekly.



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